The China Food Alliance, also called "Pin", promotes and preserves authentic Chinese culinary traditions, strengthens cooperation between Chinese restaurants and local businesses, improves the quality and visibility of Chinese cuisine and promotes cultural exchange between China and Switzerland.


Our mission

The China Foods Alliance serves as the ambassador of Chinese culinary culture


Our main focuses

  • Overcoming cultural barriers and improving understanding of the respective cultures
  • Establishing business relationships between Chinese restaurants and local suppliers as well as access to fresh, local products
  • Creating market access for manufacturers from the gastronomy industry to the respective markets


Our goals

  • Offering knowledge and insights into Chinese culinary culture
  • Improving public perception of Chinese culinary culture
  • Creating new business opportunities
  • Enhancing culinary diversity in Switzerland

René bachmann

Founder and CEO of mybow Brand Consulting / China Foods Alliance

Susan Wang

Markting Manager and the master mind behind China Foods Alliance

Yuan Gössi

Markting Manager and the creative mind of China Foods Alliance

Donghua Li

Olympic Gold Medallist / Gymnast

Ich finde es wunderbar, dass die China Foods Alliance die chinesische Küchenkunst und die Vielfalt der regionalen Küchen auf verschiedene Arten präsentiert.

Dr. Sacha Stöcklin, EdD

Center of innovative & entrepreneurial Culinary Arts + Services (CieCAS) Managing Director

CieCAS brings Swiss culinary expertise to Shanghai. We train chefs in Swiss standards while promoting the incredible diversity of Chinese cuisine globally. By partnering with the China Food Alliance, we aim to elevate Chinese culinary reputation and foster cultural exchange.

João Coelho

APG|SGA Allgemeine Plakatgesellschaft AG Leitung Verkaufsberatung

I think your project is groundbreaking - I am convinced that it will bring benefits and be successful.